A WAY TO COMMUNICATE DAILY INTIMATE HYGIENE
Fria Herbs is a modern answer to the need for a certified organic, intimate detergent. Essential lines and solid shapes are the pillars of this project.
WHO
Diva International
CONTEXT
CONTEXT
WHAT
- Naming
- Morphological Design
- Packaging Design Definition
- Creative and Art Direction
Functionality for an organic proposal
Shape design details.
RESULT
RESULT
TANGIBLE FUNCTIONAL DISTINCTIVE
The morphological aspect of this new intimate detergent is extremely simple and is addressed to those consumers who look for functionality and practicality on a daily basis.
Lateral observation and thinking
Working on a market that is already saturated with products, it’s necessary to look somewhere else in order to find new and convincing answers.
