Scaldasonno Imetec

A strategic mind and creative direction skills mark Roberto Bai’s professional figure. He’s been working in the Brand Design industry for more than 35 years, specializing in brand identity and consultancy designed to enhance a brand’s image and promote growth for companies, brands and institutions.
From 2005 to 2012 he was part of the vocational training staff at Istituto Marangoni Milano, as Brand Design consultant for the Academic Master in Product and Design Direction at Campus Moda in Milan.
In 2013 he was part of Istituto Marangoni Milano’ Working Team at the Design Strategic Session in Dubai to identify the profile and the educational plan for the new Design Campus, launched in 2014 in Partnership with Giulio Cappellini.
Roberto Barile “aka Bai” was born in Milan on may 20th, 1962. In 1982 he starts his career working alongside some of the most important advertising agencies in Milan, such as Ted Bates, Leo Burnett and Saatchi & Saatchi.
These are years of intense training for Roberto, divided between agency and commission jobs. This is also the time when his artistic profile starts to take form, as well as his professional expertise.
In 1985, after a seminar at J W Thompson Italy, Roberto decides to focus on the specific professional path that will mark his future career: strategic design aimed at creating brand identity and brand image.
That’s how his first independent collaborations start. He works with several companies, such as: Benkiser, Alfa Romeo, Plasmon, Seagram, SDA Bocconi, Barilla, Prenatal, Vismara, Essilor, Guaber, Colgate Palmolive and Diego Dalla Palma’s Make-up Studio.
In 1986, he works on creating the brand design for the sunscreen line Segredo de Alfama by Make-up Studio. He takes care of the product image and works on developing their advertising campaign alongside Saatchi & Saatchi and Diego Dalla Palma.
Starting from 1989, Roberto works on a number of collaborations with various entities operating in different merchandise and social categories, thus making significant experiences both in Italy and abroad.
Today Roberto lives and works in Milan or where his job takes him. He believes that nowadays, the best way to think about a brand is to express its distinctiveness through a sustainable project.
Logo & Corporate Design
Interior Design
Extension Line Packaging
Brand Design & Packaging System
Packaging System
Styling Products
Shape Design
Styling Products
Packaging Design
New Co.Strategy
Visual Identity
Logo & Corporate Design
Exhibition Design
Brand Design & Packaging System
Brand Design & Packaging System
Packaging System
Selective Fragrances Exhibition
Packaging System
Shape & Packaging Design
Logo & Corporate Design
Extension Line Packaging
Training & Education
Extension Line Packaging
Visual Identity & Brand Catalogue
Rebranding & Packaging System
Packaging System
Visual Identity & Brochure Design
Extension Line Packaging
Brand Architecture
Training & Education
Packaging Restyling
Packaging Harmonization
Packaging Innovation
Special Edition Packaging
Packaging System
Packaging Extension
Packaging Design
Packaging Design
Packaging Design
Corporate Logo Design
Packaging System
Brand Architecture
Special Edition Packaging
Brand Architecture
Brand Architecture
Sales Book
Shape & Packaging Design
Packaging System
Packaging System
Packaging System
Brand Architecture
Commemorative Packaging
Shape & Packaging Design
Corporate Logo Design
Packaging Design
Packaging Restyling
Brand Logo Design
Centenary Packaging
Packaging System
Naming & Packaging Design
Packaging Restyling
Packaging Innovation
Product Innovation