ITALIAN HANDMADE SELECTIVE
La Collina Toscana is an Eau de Parfum line with one-of-a-kind fragrances. An all-Italian brand, representing the artisanal production from the most exclusive places in Tuscany.
- Mood Design Strategy and Total Brand Definition
- Creative and Art Direction
The pouch is a unique packaging that can contain any of the 6 fragrances.
TOTAL BRANDING FOR BRAND IDENTITY
This line is designed for the selective perfumery market, an industry known for its demanding consumers, always looking for unique perfumes.
The new identity uses a sophisticated style, without sacrificing those traits that are typical of artisanal Made in Italy.
Sometimes the good thing about challenges are limitations. In this case we used a glass standard with imprecise mould and unisex traits, printed through the same screenprint on both front and back.
The bottle is refined by hand with satin appliques in different colours, in order to distinguish the different fragrances from the back.