STRONG CHARACTER

ITALIAN
HANDMADE
SELECTIVE

La Collina Toscana is an Eau de Parfum line with one-of-a-kind fragrances. An all-Italian brand, representing the artisanal production from the most exclusive places in Tuscany.

WHO

Aquacosmetics

CONTEXT
CONTEXT
WHAT
  • Mood Design Strategy and Total Brand Definition
  • Creative and Art Direction
Optimisation at 360°

The pouch is a unique packaging that can contain any of the 6 fragrances.

RESULT
RESULT

TOTAL BRANDING
FOR BRAND IDENTITY

This line is designed for the selective perfumery market, an industry known for its demanding consumers, always looking for unique perfumes.

Artisanal but sophisticated

The new identity uses a sophisticated style, without sacrificing those traits that are typical of artisanal Made in Italy.

When distinctivness comes from limitations

Sometimes the good thing about challenges are limitations. In this case we used a glass standard with imprecise mould and unisex traits, printed through the same screenprint on both front and back.

Manifacture strictly made in italy

The bottle is refined by hand with satin appliques in different colours, in order to distinguish the different fragrances from the back.