HIGH-PERFORMANCE INTELLIGENT INTUITIVE
Bellissima Imetec is one of Tenacta Group’s brands working in the Beauty Hair Care industry, that conquered the market leadership in Italy and in several other countries around the world. This brand is addressed to women who are focused on results and on obtaining them in a practical way.
Tenacta Group
- Color Trend and Product Customization
- Creative and Art Direction
The project required a study on the current colour trends, identified in a specific kind of blue and its most intense hues.
STYLE COLLECTION FOR TECHNOLOGICAL EVOLUTION
We designed the Limited Edition for the new line of hair straighteners Bellissima Imetec Intellistyle Technology to celebrate 10 years of a leading brand and to make it more and more contemporary and desirable.
High-quality products and technological innovation are Bellissima Imetec’s keywords. Two elements carried on through their mission and the constant commitment of the Group’s marketing and R&D departments.
