STIMULATING IRONIC ALTERNATIVE
There are many ways to show how much we love our little pet friends, and Pet Benefit is one. All the products of the Pet Benefit line are approved by ENPA, National Institution for Animal Protection.
Diva International
- Naming and Packaging Design Definition
- Creative and Art Direction
A line of products realised with natural formulations, that respect the pets’ skin Ph and allow us to look after them in a very simple and practical way.
A “PET LOVER” BRAND YOU’LL LOVE…
The graphic mark that makes Pet Benefit’s product line recognisable came from researching a new iconographic language that was able to convey actions or expressions we recognise as familiar and typical of our four-legged friends.
There’s nothing better than observing their behaviour and learning from it to boost our creativity. This is what we do every day, for every project we embrace.
and payoff for the whole range
We defined, through name and payoff, a disruptive attitude towards the traditional communication schemes.
