INNOVATIVE CONTEMPORARY APPEALING
Arbre Magique is a memorable brand of car fresheners, leader of the traditional market branch. By launching BelAir in 2011, Arbre Magique reinforced its market leadership through a new concept of car fresheners.
Tavola
- Morphological Design and Brand Design Definition
- Creative and Art Direction
BelAir stands out with its modern logo, conveying the concept of fresh air in the car, and at the same time expressing a young, dynamic personality.
UNIQUENESS
MADE IN ITALY
MADE IN ITALY
A unique packaging shape and brand design are the values that characterised our work on Arbre Magique’s new freshener, designed by Giugiaro. An example of Italian creative synergy that gave the new product a central position.
We offered the legendary little tree’s fans an alternative product that is in line with their cars’ style and ambiance.
The concept behind the shape of the packaging strongly distinguished the product compared to the traditional offers in the market.
