TRANSVERSAL ECO-FRIENDLY DELICATE
Biogenya is a line of products created to address the daily needs for hygiene, wellness and care for sensitive skin. Designed for the pharmacy channel, it offers more natural and sustainable solutions.
- Naming and Total Brand Definition
- Creative and Art Direction
We defined a name and a communication process that are intuitive and consistent with the company’s world of reference, in order to respond to people’s needs in an immediate way.
BRAND ARCHITECTURE FOR THE PHARMACY
The brand architecture addresses an explicit request for an essential, solid message communicating transversal solutions for hygiene, wellness and care, also for the little ones.
We had to handle a very large and complex product range. In this case, a diverse and complex offer needed to be summarised into a clear, distinctive communication element.
We made sure to give the right importance to developing the launch and supporting materials for the point of sale. These materials were created especially for this occasion and were completely in line with the brand image.