FAST BEAUTY

PRACTICAL
IMMEDIATE
SOLID

Fria MySelf is a product concept that addresses the need for contemporary, practical beauty that is accessible and offers measurable, immediate results.

WHO

Diva International

CONTEXT
CONTEXT
WHAT
  • Naming and System Packaging Definition
  • Creative and Art Direction
The right name is the first step

We created the name of this face cosmetic treatments line keeping in mind contemporary women, their need for affordable beauty and practical products always at hand.

RESULT
RESULT

BRAND SYSTEM
FOR FAST BEAUTY

We created the image for the whole line of face masks Fria MySelf. A range identity project that addresses the need for a “ready to use” beauty in daily cosmetics.

Actual needs or trends?
How to handle them

Every day we work to understand the signals from the markets, trying to distinguish between actual needs and temporary trends. Regardless of what they are, we always have to empathize with people’s needs and offer them solid, satisfying answers.

Giving personality and reassurance

Creating the identity of a product, especially when new or still unknown to the market, also involves finding solid endorsements in order to reassure the most demanding consumers and bring them closer to the brand.