NARRATING A MEDITERRANEAN CHARACTER
Blu Mediterraneo Acqua di Parma is a collection of fragrances inspired by the charm of the Italian side of the Mediterranean sea. The line is part of the wide range of products by this luxury Made in Italy brand.
WHO
Acqua di Parma
CONTEXT
CONTEXT
WHAT
- Design Strategy and Literature Design Definition
- Creative and Art Direction
RESULT
RESULT
ITALIAN INSPIRED FRESH
For this unique product line, we defined a proper visual personality by creating a visual identity inspired by and close to the atmospheres of each fragrance.
Visual identity through images
The project involved the development of all the materials aimed to support sales, distributed to the brand’s showrooms and exclusive boutiques on an international level.
Forging a concept
Shooting - Art Direction.