LUXURY ICON

A VERY SPECIAL
ITALIAN STORY

New stylistic and narrative vision for Acqua di Parma’s catalogue, one of the main communication tools that makes this luxury label of Made in Italy stand out.

WHO

Acqua Di Parma

CONTEXT
CONTEXT
WHAT
  • Language Strategies and Total Design Definition
  • Creative and Art Direction
The character of a unique narration

The message conveyed by the catalogue unveils incomparable sensations linked to its unique fragrances.

RESULT
RESULT

REFINED
NARRATIVE
UNIQUE

The new Allure, the higlight of Acqua di Parma’s catalogue, owes its elegance to a concise message and sophisticated, refined images. The catalogue represents a handy tool offering essential content and insight to those consumers who make bold, classy choices.

Expressing timeless values

We added value to the brand image through time windows that recall different atmospheres connected to Acqua di Parma’s world.

Atmosphere through an image

Shooting - Art Direction.