BIO SENSITIVE

NATURAL
ELEGANT
TIMELESS

For over forty years, people at Ofi have been studying and combining the best scientific technologies supported by nature. The result of this managerial approach is their brand Bottega di Lungavita.

WHO

Ofi

CONTEXT
CONTEXT
WHAT
  • Packaging Design Definition
  • Creative and Art Direction
Natural but mature

We always have to thoroughly consider our target audience and how our message can be interpreted, especially when we are addressing a mature and more demanding consumer.

RESULT
RESULT

A GREEN-ORIENTED
PACKAGING SYSTEM

Product extensions for Bottega di Lungavita’s Bioclarine line. New organic cosmetic formulations for mature skins, a system solution that conveys naturalness and timeless elegance.

The result of a correct positioning

Finding the meeting point of product features, specific benefits and brand positioning helps to identify the right way to communicate.