NATURAL ELEGANT TIMELESS
For over forty years, people at Ofi have been studying and combining the best scientific technologies supported by nature. The result of this managerial approach is their brand Bottega di Lungavita.
- Packaging Design Definition
- Creative and Art Direction
We always have to thoroughly consider our target audience and how our message can be interpreted, especially when we are addressing a mature and more demanding consumer.
A GREEN-ORIENTED PACKAGING SYSTEM
Product extensions for Bottega di Lungavita’s Bioclarine line. New organic cosmetic formulations for mature skins, a system solution that conveys naturalness and timeless elegance.
Finding the meeting point of product features, specific benefits and brand positioning helps to identify the right way to communicate.