FAMILIAR TANGIBLE INNOVATIVE
Diva International is a company based in Umbria, market leader in the industry of wet wipes for cosmetic and hygienic use. The company made of research and product innovation its excellence points.
- Strategy and Total Brand Architecture
- Creative and Art Direction
A brand’s first step is always very delicate to handle from a company point of view. Doubts, fears and unknown factors are a constant threat. We managed to give a voice and personality to this brand, developing a character that was consistent with the actual benefits it promised: quality and practicality.
THE FACE OF HIGH QUALITY
The new line of packaging conveys an idea of high quality and uniqueness by offering a variety of formulations based on people’s daily needs.
We have been managing Fria’s image since it entered the national large-scale retail channels. We worked side by side with the company to underline their main strategic assets, designing for Fria a proper brand architecture.
When the brand first entered the large global competition arena, this had to be handled in a more strategic way.
There’s a lot to communicate and to give, in terms of content and innovation.
Today, the brand Fria is the market leader in almost all segments of large-scale organised retail.