WET WIPES STORY

FAMILIAR
TANGIBLE
INNOVATIVE

Diva International is a company based in Umbria, market leader in the industry of wet wipes for cosmetic and hygienic use. The company made of research and product innovation its excellence points.

WHO

Diva International

CONTEXT
CONTEXT
WHAT
  • Strategy and Total Brand Architecture
  • Creative and Art Direction
The first step to make a statement

A brand’s first step is always very delicate to handle from a company point of view. Doubts, fears and unknown factors are a constant threat. We managed to give a voice and personality to this brand, developing a character that was consistent with the actual benefits it promised: quality and practicality.

RESULT
RESULT

THE FACE
OF HIGH QUALITY

The new line of packaging conveys an idea of high quality and uniqueness by offering a variety of formulations based on people’s daily needs.

Step by step

We have been managing Fria’s image since it entered the national large-scale retail channels. We worked side by side with the company to underline their main strategic assets, designing for Fria a proper brand architecture.

The second step to reinforce

When the brand first entered the large global competition arena, this had to be handled in a more strategic way.
There’s a lot to communicate and to give, in terms of content and innovation.
Today, the brand Fria is the market leader in almost all segments of large-scale organised retail.