SELF-PORTRAIT OF A PROFESSIONAL COSMETIC ICON
Creation of the brand identity for Dibi, a line of cosmetic treatments offering a large range of professional solutions mainly addressed to beauty centres and SPAs.
- Naming Strategy and Total Brand Architecture
- Creative and Art Direction
All the most important brand elements have been involved, from the name to the shape of the primary containers, to the definition of all the treatment areas.
DEDICATED ESSENTIAL COSMETIC
We defined Dibi’s brand architecture through a new positioning for both their face and body lines. We segmented the offer in terms of specific benefits through design, naming and well-defined chromatic areas.
We defined a brand architecture that was able to convey the use destination of a wide range of well-aimed cosmetic solutions in a clear and immediate way.
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Technical Packaging and Shaping Upgrade.