CUSTOM DESIGN

CUSTOMISING
A PRODUCT
AND MAKING IT APPEALING

Customisation of the Body Scale Imetec line, developed through a stylistic transformation of the new product range.

WHO

Tenacta Group

CONTEXT
CONTEXT
WHAT
  • Mood Concept and Product Design Customization
  • Creative and Art Direction
More fluidity to the object

The line design is the result of an approach based on the object fluidity, underlined by the transparent zones.

RESULT
RESULT

BALANCED
COMPLEMENTARY
CONTEMPORARY

A product line designed to answer the desires of an increasingly demanding consumer, attracted by more appealing objects that are able to smoothly integrate into their housing style.

More than style

Known since the beginning for being technologically innovative and for the quality of its products, Tenacta Group carried out a functional upgrade of their line, addressing the need for keeping weight under control in a well-aimed way.

A complete range

The new Body Scale Imetec range gained very high appreciation levels, from both the specialised large-scale distribution and the final consumer.