NATURAL FOCUSED RESTORING
The Biogenya brand keeps growing. In their labs, they take the best that nature has to offer and create exclusive formulations that are then rigorously tested. These excellent products are the tangible proof of the brand’s idea of evolution.
- Packaging and Total Concept Definition
- Creative and Art Direction
We defined the design concept and its expression to convey a message of wellness for the skin that is slow and gradual in time, just like nature’s rhythms.
We put a lot of attention on developing the launch and supporting materials for the point of sale. These materials have been created ad-hoc and are perfectly in tune with the range image.
PACKAGING SYSTEM FOR THE PHARMACY
The new range of Biogenya concentrated serums has been created to satisfy the daily need for care and cell regeneration of the skin. Conceived for the pharmacy channel, the new Serum range is the result of a philosophy of research based on plant extracts and natural oils from organic plants.
The packaging is our answer to the client’s clear request for continuity with their current brand image. Compared to the main product range, this design is more focused on the face care category.
The packaging for the new range of concentrated serums shows an open, suggestive identity based on the essential and unpolluted nature of Umbria, the region where these formulations come to life.