HEART EXPLOSION

ENERGY DRINK
MADE IN ITALY

Brand identity for the very first energy drink by Santa Clara C.P.A. A local project, conceived to expand the range offer of this small company based in the Dominican Republic.

WHO

Santa Clara

CONTEXT
CONTEXT
Nitroglycerine
WHAT
  • Packaging Design and Collaterals
  • Creative and Art Direction
RESULT
RESULT

EXPLOSIVE
DARK
PROVOCATIVE

The identity created for Nitroglycerine led to a key visual that lives up to the product’s name. The exploding heart is connected to the stronger physical energy provided by the drink.

A coordinated identity

The material to support the point of sale.